Safe zones · Wildberries
I will check whether the interface covers your text
In stories the avatar and progress bar sit on top, the reply field and button at the bottom. I check every text block and the logo against those zones.
1. Platform
Marketplaces
Ad networks
Social and messengers
Portals and services
2. Image
Drop a card or a bannerJPG, PNG, WEBP or GIF up to 10 MB
Show me an image — I will check “Safe zones” by Wildberries rules. This result comes first, 12 more checks are in the same report.
Wildberries rules
- no discounts or promotions in the infographic
- no urgency: «hurry», «today only»
- no promises or guarantees
- no stock counts: «last 3 left»
- text contrast at least 4.5:1
- at least 700 × 900 px
How I check
- The zone comes from the platform format: VK 1080 × 1920 — top 14 %, bottom 20 %; Onliner’s 2000 × 90 stretch — 25 % side margins.
- A 9 : 16 vertical in a feed is checked against the stories zones even without a format zone.
- A headline, price, button or logo in the zone is a fail; small text is a note.
Common mistakes
- A logo in the top-left of a story — under the avatar.
- A button at the bottom of a reel — under the reply field.
FAQ
Are the zones the same everywhere?
No. I keep them per format of each platform and check by the one you pick.