Ad law · Russia
I will check the creative against the ad law
Pick a market — I check the labelling, the language of the text and the wording that gets fined. This is not legal advice but a check of common mistakes.
Image
Drop a card or a bannerJPG, PNG, WEBP or GIF up to 10 MB
Show me an image — I will check “Ad law”. This result comes first, 12 more checks are in the same report.
How I check
- Russia: the «Реклама» label and an erid token online; no unprovable “best”, “No. 1”.
- Kazakhstan: Kazakh text, Russian in the same size and typeface; the «Реклама» label.
- Belarus: Belarusian or Russian, no comparison with competitors.
- A marketplace card is not an ad: I do not ask for labelling there.
Common mistakes
- “The best coffee in town” without a study.
- A banner for Kazakhstan in Russian only.
FAQ
Does the platform add the erid?
Yandex and VK add the labelling in their ad accounts. If you place the banner directly on a site, the token and label are yours to add.