Offer · free
I will score the creative’s offer on 4U
I find the main benefit and score it on four traits — 0 to 3 points each. I show where properties lack a gain and where numbers are missing.
1. Platform
2. Image
Drop a card or a bannerFor the technical check the file stays on your device
Show me a file — I will check it against Yandex Ad Network in a second, then check contrast, legibility and the offer.
How I check
- Useful: what the buyer gets.
- Urgent: why now — a deadline, a limit, a season.
- Unique: how it differs from the neighbours in search.
- Ultra-specific: numbers instead of adjectives.
Common mistakes
- “High quality” and “best price” without numbers.
- Properties without a gain: “15 bar” instead of “espresso in 30 seconds”.
Other checks
Checks by platform
FAQ
What is 4U?
A copywriting headline formula: Useful, Urgent, Unique, Ultra-specific. 9–12 of 12 is a strong offer.