Background and product · free
I will check whether the product fills the frame
In search the card with the product at 60 % of the frame or more wins. I count the product share and the white at the edges.
1. Platform
2. Image
Drop a card or a bannerFor the technical check the file stays on your device
Show me a file — I will check it against Ozon in a second, then check contrast, legibility and the offer.
How I check
- The model gives the product box, I compute the share: 60 % and up is good, 40–60 % small, under 40 % lost.
- I measure the white at the frame edges: the share of pixels lighter than 245.
- Where Amazon and Flipkart operate, a white main-image background is required.
Common mistakes
- The product in the centre at a third of the frame, empty around it.
- A grey background after a cut-out instead of white.
Other checks
Checks by platform
FAQ
Does WB require a white background?
No, Wildberries and Ozon accept any background. But a large product without clutter reads better in search.